They've also said that their slaughter methods will be humane, but while there will be stunning, we've looked at this, and this is not a foolproof method of rendering rabbits unconscious. And, as many people would be unhappy to learn, even though Whole Foods says there will be USDA inspectors onsite to monitor slaughter, they are not there to protect the rabbits from suffering, but to ensure that the meat is safe for consumption.
Finally, to the question of species specific outrage. Yes, we are rabbit rescuers, so yes, this is how and why we got into this fight. But the reason we hope that animal advocates and vegetarians/vegans join us (and we would want people to know that many of us fall into those camps as well) is because Whole Foods is setting a dangerous precedent here, and not just by adding a pet species to their meat cases.
By adding rabbit meat to their stores, which has historically been a very marginal meat in the United States, eaten primarily by the poor, and over the last couple of decades by a relatively small group of foodies, they are attempting to create a mainstream demand for it.