So, the next time someone is mauled, disfigured, or worse when they try to interact with a wild animal in a zoo (and, rest assured, it will happen again), we would perhaps do well to stop ourselves before simply branding the person "stupid." Instead, it seems to me that the blame cannot be attributed to one zoo, one business or one person, but to all of those businesses and all of those individuals who continue to manipulate wild animals for gain. Every single one of these parties holds some blame in this sorry situation.
In fact, the only truly innocent parties are the animals.
Fixing the problem
In terms of how to fix the problem, it's far from simple but there is work being carried out all over the world to challenge these damaging practices and to shift the status quo towards respect and, yes, if we are being honest, a healthy fear of wild animals.
In this respect, we can all do our bit. We can refuse to watch films that use animal "actors." We can say no to posing with wild animals as photo props when we are on holiday. We can reject the keeping of wild animals as pets in our homes, boycott animal circuses, and refrain from going to zoo. None of these actions require us to make sweeping changes to our lives but they do help to combat the increasing belief that wild animals can be used as living props to amuse us.