Factor in poultry genetics and matters become increasingly ambiguous. Most chickens are bred for commercial purposes. As a result, breeders have favored traits that lead to greater productivity, the most notable of which is larger breast size. Larger breast size, however, can often spell foot and knee trouble for chickens who were genetically shaped to be enclosed for a few months before being slaughtered. There's every reason, as a result, to think that commercial birds on pasture are walking around in pain. The vast majority of consumers, even Whole Foods consumers, have no clue about the genetic history of the birds they buy. So how can we know how they lived?
In a more concrete vein, when it comes to knowing our dinner, what to make about today's release of video footage taken undercover by Direct Action Everywhere on a "Humane Certified" Northern California farm that supplies Whole Foods? In it, birds are crammed into sheds, obviously distressed, suffering respiratory disorders, and stuck in their own feces.