It is stated that a meeting was held on Dec. 2, 2013 to discuss the issue of Great White Shark management. Surfer and father to Brett Merified, Kevin Merifield was known to organize meetings for local surfers to "come together and express their perspective" of the drum lines as per this article whereby he states "When there's the number of fatalities that there has been, the Government had no alternative."
Kevin Merifield was also a very big developer in the Busselton region, with connections to Kerry Stokes and Jack Bendat who he bought and developed a number of regional shopping centers with. Property developments within the City of Busselton meant Merifield had to liaise with council members regularly, which at the time involved Councillor and Shire President, Troy Buswell.
Mr. Merifield is well known to the Liberal Party, often discussed in Hansard by Western Australian Liberal members in regards to property developments in the South-West, including the very controversial Smiths Beach Project which attracted the likes of Brian Burke, Julian Grill and Noel Crighton-Browne, the latter writing editorials to the West Australian complaining about the organizers of the No Shark Cull rally.