When attending the DC Vegfest last month, my friends and I were on a hunt to find the most message-heavy vegan t-shirt ever- nothing too cutesy or easy to ignore. With a fire lit under our vegan butts, we wanted to get a strong message across. Well, after combing through floofy tee after floofy tee, we found it: the big scary monster of vegan t-shirts- the message, "HUMANE MEAT IS YUPPIE BULLSH*T" plastered across the chest of a gray baseball shirt. It's courtesy of my new personal heroes, Herbivore Clothing. At the bottom in small print? "Ask any cow." Ask any cow, indeed. After all, animals have an instinctual will to live, and the "humane" meat movement seems to forget that.
I've heard it said before that the "farm to table" movement is what caused vegan activist's traction to slow down in the mid 2000s. With consumers thinking that they have their meals all figured out, for many people the act of eating once-living flesh was considerably less gruesome than it was before. The pig, cow, chicken, or goat lived a happy life, grazing in a meadow and kickin' it with all of his or her animal buds, before willingly trotting down to the slaughtering barn to give their murderer a quick fist bump and bro-hug before dying and reaching Bacon Heaven.