In addition, they actually created a PSA about animal adoption.
Instead of doing what SeaWorld did to combat negative publicity - deleting Facebook comments, blocking people from their social media accounts and creating a "Truth Team" - GoDaddy is thanking people for giving them feedback.
GoDaddy says they were just trying to show how they help small businesses succeed. The ad itself is definitely a fail. If you have to explain yourself after people watch the ad, it just doesn't work. There are a few ways GoDaddy can redeem themselves: pull the ad, change the ending (probably not enough time to do that) or end the ad with a "Please adopt" message. My recommendation? Pull the ad and run the PSA instead. (UPDATE: Go Daddy heard the feedback loud and clear and has decided to pull the ad!)