What GoDaddy Got Right In The Puppy Mill Ad Fiasco

<p> Youtube.com/GoDaddy </p>
<p> Youtube.com/GoDaddy </p>

By now, you may have heard of the controversy surrounding an upcoming ad at the Super Bowl this Sunday. GoDaddy is known for controversial ads involving scantily-clad women, but once again they've angered animal advocates.

The new ad depicts a lost puppy making its way home - only to be shipped off to some unknown party that purchased the puppy off the internet:

click to play video

(Photo: Twitter.com/GoDaddy)

In addition, they actually created a PSA about animal adoption.

Instead of doing what SeaWorld did to combat negative publicity - deleting Facebook comments, blocking people from their social media accounts and creating a "Truth Team" - GoDaddy is thanking people for giving them feedback.

GoDaddy says they were just trying to show how they help small businesses succeed. The ad itself is definitely a fail. If you have to explain yourself after people watch the ad, it just doesn't work. There are a few ways GoDaddy can redeem themselves: pull the ad, change the ending (probably not enough time to do that) or end the ad with a "Please adopt" message. My recommendation? Pull the ad and run the PSA instead. (UPDATE: Go Daddy heard the feedback loud and clear and has decided to pull the ad!)

(Photo: Twitter.com/GoDaddy)

I, for one, give them credit for actually responding to the feedback on Twitter rather than just ignoring it, which hasn't been working for SeaWorld.