Brad says, "Once Michael and I began our research, it was insane how many facts we found on the negative effects of captivity."
He adds, "It really doesn't take long before you realize these mammals are about as close to being tortured as it gets. Right from the very beginning it's wrong, and a very disrespectful thing to even capture these majestic creatures, let alone hold them in captivity."
With the idea and research in place, the next step involved finding a game developer. That's when Brad contacted an acquaintance whose family owned the development company Navigator Multimedia.
"Sharing our ideas with them, they seemed to grasp our vision right away, and Michael and I knew we had found the right people to help create our app," he says.
Over the course of the next six months, Hightail Whale was born.
MAKING A DIFFERENCE
Michael says the game is offered for free with in-app purchasing options, but it's not about profit, as some skeptics might assume.
"We donate 10 percent of all profits to the Whale Dolphin Conservation Society. We hope this number turns out to be significant so they can continue to expand their good works," he says.