As Reva Lauturi, Board Chair of UPAWS, explains, the "component that cannot be ignored is that while the cost-per-animal rose 8%, we also saw an increase in donations of 43% and a net increase in fundraising efforts of 294% for an overall increase in revenue of 61%... Obviously, the increased revenue more than makes up for the cost-per-animal, and has allowed us to implement more services, become pro-active and plan for a future (including plans for a new shelter)."
She further writes: "By 2013, we were open seven days a week and one evening, including every holiday except Christmas (instead of being open only five days a week). Advertising animals through the UPAWS website, print-radio-TV media, and social media and keeping the public updated from start to finish in terms of adoptability and outcome, became standard. Pet sponsorships became and continue to play a huge role in getting animals adopted (donors can opt to pre-pay for medical care, vaccinations, or all or part of adoption fees for specific animals). Promotions with accompanying adoption fee reductions or waivers were being used on a regular basis. We had implemented reduced adoption fees for seniors and 'Lonely Hearts' (those animals who have been in the shelter 3 months or longer). People willing to adopt animals for what would equate to hospice care had fees waived. All animals were being microchipped and we were Felv/FIV testing all cats and heartworm testing all dogs. In addition, staff and volunteers began making a more concerted effort at reuniting lost pets with their owners and becoming more pro-active in pet retention efforts. Also, not included in the cost-per-animal, a community spay-neuter program was instituted to assist pet owners in getting their animals altered which ultimately reduces the numbers of litters being admitted and a Home-2-Home program that allows owners to use the UPAWS website to advertise pets that need re-homing, thus preventing them ever being admitted to the shelter."