Richard Branson, entrepreneur and noted campaigner for wildlife sent a harrowing message about the state of wild rhinos, currently targeted by poachers for their valuable horns. The video, a product of a collaboration between WildAid, the African Wildlife Foundation and Virgin Unite, is stirring, but it comes with a message of hope for the species -- if we take action, that is.
This is far from the first foray into conservation from the business magnate -- Branson has also been a vocal opponent of the inhumane dolphin drive hunts that occur every year in Taiji, Japan.
At the same time, Branson has been caught up in a media storm over his business affiliation with SeaWorld, with activists calling on him to cut ties with the marine park until it stops breeding captive orcas. To address the issue, he called a mega-meeting of conservationists and stakeholders in June to discuss the issue of cetaceans in captivity and to "explore the evolution of existing business models for cetaceans in tourism, as well as potential alternatives." The meeting was seen as a huge step forward for the anti-captivity movement.