Forget smart watches. One timepiece manufacturer is betting that what consumers really want isn't a watch that keeps time, but rather crams tiny animals inside an enclosure on their wrists.
It's been less than 24 hours since Philadelphia-based Analog Watch Company unveiled its latest fashion accessory, the Ant Watch, and it's already come under fire from animal rights supporters. While shaped and worn like a watch, the product is in fact a sand-filled capsule containing three to five live ants.
UPDATE 3/26 - Analog Watch Co. has confirmed to The Dodo that the Ant Watch was intended to be an "April Fools gag," despite assertions of its validity when originally contacted for this post. The backlash from the gag, said creator Myles Bu, has been "pretty intense ... I thought it was obvious that our Ant Watch was an impractical idea. We wanted to create a dialogue, just something quirky," Bu said. "No ants were harmed in the making of those two prototypes."