Rhino horn use may be on the decline, according to the results of a newly-released survey. According to the survey, 2.6 percent of people in Vietnam buy and use rhino horn - a 38 percent decrease over the past year. What's more, a full quarter of respondents now agree that the product has no medicinal value - a major shift in thinking for the country, which has been a hotspot for rhino horn trade in recent years.
The survey, conducted by Nielsen for the Humane Society International (HSI) and the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), comes after several campaigns to raise awareness about the issue of rhino poaching. Last year, a record 1,004 rhinos were slaughtered for their horns, which are believed to hold medicinal powers in traditional Asian medicine.
The survey's results are welcome news. But the demand for rhino horn - which can fetch upwards of $100,000 a kilogram on the black market - is far from gone. So who's still buying it?
Dr. Teresa Telecky, Director of HSI's Wildlife Department, broke down the results of the questionnaire that asked consumers of rhino horn about themselves.