After a wave of public outcry and a petition that gained over 45,000 signatures, Singapore Airlines, the world's seventh largest airline company, has announced that it will no longer ship shark fins.
An email sent by Nicholas Ionides, Vice President Public Affairs of Singapore Airlines, reads:
I am following up today to let you know that SIA Cargo has been carrying out a thorough review, taking into account the increasing concerns around the world related to shark finning. With effect from August 1, it will no longer accept the carriage of shark fin.
The campaign, led by Alex Hofford of WildLifeRisk, received confirmation on Twitter: