Within a week, the animals received a whopping 2,700 matches. Afterwards, users are invited to go on a ‘date' with their canine match to see if they'd be a good fit.
"People strictly go to to Tinder to find love, go there to find relationships and companionship," said BBH intern Alexis Mood to Adweek. "These dogs have something to give."
So far, the clever campaign has helped at least one of the lovable dogs find a forever home.