What makes this film so accessible and unique in its approach is that it does not employ shocking and gruesome imagery to communicate its message; rather, it unveils the reality of these innocent animals while providing empowering quotes from evolutionary leaders such as the Dalai Lama. It asks the viewer difficult questions, inspiring us to delve beyond our egos and into the deeper aspects of our psyches, to demand why it is that we as a species have tolerated the abuse and slaughter of animals in the name of fashion and temporary economic gain. It illuminates the reality that we have little to gain from such deplorable acts, and so, so much to lose. Namely, if we cannot recognize the pain and irreparable damage that occurs when we so callously end the life of an innocent, not only to the animal, but to our own humanity, how can we hope to bring about true peace and change in this world?
Lowson delivers this message with a conscious, gentle, and philosophical touch. She presents the viewer with the disturbing reality that countless animals must endure at the hands of certain humans. The film begins with the Canadian seal "hunt," the largest mass slaughter of marine mammals in the world. Appallingly, it is subsidized by the Canadian government, bringing Lowson to encourage us to boycott the Canadian seafood industry. By empowering an industry that profits from death and cruelty to animals, we are only perpetuating a stagnation of the human spirit, rather than stimulating its growth and evolution.
She also brings to light the deplorable and unspeakably repugnant conditions in China, where dogs and cats are killed for their fur to create trinkets and trim on clothing. It may come as surprising to some readers, but Lowson stresses that even items labelled as "faux fur" or "synthetic fur" may actually be dog and cat fur. Depicting these beautiful creatures crammed by the dozen into stifling cages, these images are heartbreaking and difficult to watch, but it is crucial that we open our eyes to the horrific crimes that take place in these fur factories. Lowson calls on each of us to question why we invest in China, and to demand that laws be put in place to protect these vulnerable and defenceless animals who are unable to speak for themselves.