"People feel good about dogs," El Shourbagy told the Minneapolis Star Tribune. "I never want it to be about me... It would ruin the entire point."
The "point" wasn't really about dogs in the first place, though. El Shourbagy came up with the idea in July 2011, when he started the profile as an experiment to see if he could attract a large number of followers. By the time Paguyo joined the project in the fall of 2012, Dogs of Instagram had already begun to attract potential advertisers, as well as a significant following.