Every 15 minutes an elephant is killed for its ivory. Today marks the first ever World Wildlife Day, established by the United Nations General Council and organized by the United Nations Environment Programme. The day is an effort to spread awareness about the threat of wildlife crime and the importance of conservation. Chinese actress and UNEP Goodwill Ambassador Li Bingbing visited Kenya with UNEP and Save the Elephants to witness both the wonder of wild elephants and the horrific realities of poaching with the idea of ending the black market ivory trade and saving elephants before it's too late. [Warning: graphic content]
To participate in World Wildlife Day, use #WorldWildlifeDay on Twitter, Facebook or Instagram and share a photo of wildlife or a message about why this issue matters to you. We'll highlight our favorite contributions below.