The Stoner Sloth commercials show teenagers in everyday scenarios, and feature someone in a sloth costume who just can't get himself together and keeps letting everyone down.
The main problem with this campaign? The creators underestimated how much the internet loves sloths.
Twitter users began tweeting up a storm to say exactly how they felt about Stoner Sloth.
Imagine sitting in a marketing meeting and all agreeing that #stonersloth is a good idea.
— Edwin Smith (@edwin_smith1)
How NSW govt feels after #stonersloth https://t.co/1swloD1E0s
— Jon Piccini (@JonPiccini)
I think the people who made #stonersloth vastly underestimate the public's hero-worship of sloths.
— Madeleine Baud (@HeyBaudelaire)
I've been assured no sloths were harmed in the making of those #StonerSloth ads.
— Mike Baird (@mikebairdMP)
Personally, I think the campaign is offensive - to sloths. I mean, hello? Why wouldn't you want to be a sloth?! Sloths are awesome creatures, and if anything, the campaign is probably encouraging people to want to smoke more just so they can be like these awesome guys.