Ever since the 2013 release of "Blackfish," the film that brought the marine park's numerous animal welfare issues to the public eye, SeaWorld has been facing an uphill battle. For years, the company has been saying that the "Blackfish" facts were wrong, and, until recently, denied that the film had significantly affected SeaWorld's performance. Reduced attendance at the parks was largely blamed on bad weather or poorly timed holiday weekends - a key traffic source for amusement parks.
But its stock chart tells a different story. Before "Blackfish," SeaWorld's stock was hovering just shy of $40 per share. After July 19, the day "Blackfish" was released, the stock took a sharp dive, from which it never recovered. Since August 2014, the stock has rarely gone above $20, a 50 percent drop from the pre-"Blackfish" days.