Earlier today, SeaWorld went on the defensive amid the growing backlash inspired by the documentary Blackfish, by dismissing the petitions, musician boycotts and other protests by saying they were a merely a "campaign of digital harassment and does not in any sense represent the opinions of the American public."
Rather, SeaWorld said, "A far better measure is the number of people actually coming to SeaWorld."
They are right. There are better ways to assess the severity of the crisis for SeaWorld. Here's a look of their stock price over the last 12 months. As you can see, it has been plummeting, perhaps not coincidentally beginning in July when Blackfish was released in the US.
On Tuesday, a major shareholder Delaware L.P. Sw sold 18,000,000 shares worth $519,840,000.00.
Of course, we can't say for certain that this stock fall is only a result of the so-called "Blackfish effect", but it is clear that the film has done severe damage to the SeaWorld brand.