SeaWorld is a soulless corporation that mistreats and abuses its animals and has been responsible for the death of one trainer and injuries to others.
SeaWorld would like to frame this debate in a way that portrays supporters of "Blackfish" and opponents of SeaWorld as hateful bullies.
However that's a pretty tough call for a dolphin prison to sell.
The more they attack "Blackfish" the more guilty they appear to the public.
They are desperate and they know their ship is sinking rapidly.
As any good student of strategy will tell you, the best way to deal with a powerful opponent is to use deception and distraction.
We can't let SeaWorld distract us from their sins.
Remember Dawn Brancheau? She's dead. SeaWorld killed her through incompetence and recklessness.
Her death alone is sufficient reason to shut down SeaWorld.
In response, SeaWorld is attempting to demonize people who care for the dolphins and the welfare of the trainers.
It's difficult to frame your opponents as heartless haters when you have a human death on your hands and a reputation for gross mistreatment of animals and when you reduce a beautiful powerful intelligent creature like Tilikum to being a stud sperm donor to be manually masturbated by humans for the purpose of breeding more slaves for the entertainment of gawking humans.