Giving Tuesday, a holiday with its roots in online giving, would seem tailor-made for animal charities. After all, adorable and photogenic critters are the veritable superstars of the Internet. But in my more than 20 years with World Animal Protection, I've found that the world often overlooks the importance of protecting animals and how vital animals actually are to all of us. People are usually unaware of the needless suffering of animals and of the simple actions they can take to change animals' lives for the better.
After disasters, for instance, animals are typically the forgotten victims. But when a crisis hits, the needs of people and animals can't be separated. About 1 billion of the world's poorest people rely on livestock and other animals for transport, food, and income. Human mortality rates in catastrophes are often linked with those of animals, because many people put themselves at risk by refusing to evacuate unless they know their animals are safe. World Animal Protection works to protect animals and their owners before disasters strike via PSAs and preparedness education campaigns. And when a crisis hits, our dedicated response teams head to the field to administer hands-on aid.