Next, it's insufficient to superficially paper over animal welfare and environmental impact by shouting about rescuing manatees, sea turtles and oil soaked birds. It feels like an inauthentic PR move. If you are a conservation company, it should be a given that you conduct rescue and we all appreciate it. You receive a lot of taxpayer money to do it.
If you want us to believe you really care about the environment and natural habitats, you have to do much, much more. Heck, with their film Damnation, Patagonia is probably doing more for the Southern Resident Killer Whales than you are - and they are a clothing company.
Finally, you must adapt your brand messages and open information flow. Your version of "scientific facts" may have been accepted before we had Animal Planet, NatGeo YouTube, GoPros, IMAX, drones, etc. But, today's families have more access to all kinds of media. Kids want to have a real relationship with you and learn, but you failed to adapt. Rather than having a two-way conversation and a thrilling experience, you tried to ignore your customer base and hoped they wouldn't ask in-depth questions. You misled. Bad decision in a world where anyone, anywhere can readily obtain information through a simple internet search or Freedom of Information Request.