Of course, you shouldn't be setting things alight at shopping malls. So, if you're in a pinch, start with a few basics.
A gentler method than torching a coat, you can always push the hairs to the side for a closer examination of the fur's base.
"If you dig into the bottom of the stitching of the coat, you should be able to see where the hair's attached to the fabric," Sewell explains.
Also, she adds, real fur is often completely smooth at the base. Like human skin.
Why are you buying something that's only pretending to represent animal pain anyway? After all, if we think fur is cool enough to fake, doesn't that make fur, well... cool?