St. Louis-based pet foot giant Purina, the largest pet food company in the U.S., has launched a campaign aimed at reducing the rate of obesity amongst America's cats. According to the St. Louis Post-Dispatch, the company has teamed up with the Association for Pet Obesity Prevention to bring attention to the growing problem of feline obesity, which often goes overlooked by cat-owners:
Purina, maker of Purina Cat Chow, is striving to get 100,000 cat owners to sign a pledge before May 2 promising to assess their cat's weight to determine if their cat is heavier than advised by vets. If 100,000 pledges are logged, Nestlé Purina will donate $50,000 to the Association for Pet Obesity Prevention.
The pledge is available on the company's website: www.catchow.com/whyweight. Those who sign the pledge receive a free sample of Purina Cat Chow Healthy Weight, a low-calorie weight management cat food that debuted in 2012.
The Association for Pet Obesity estimates that up to 58 percent, or 50 million, American cats are overweight.