So many people in the market for a pet have the right intention in bringing a loving creature into their lives. But they're clueless about the means. They assume - wrongly - that all the breeders or pet stores that are selling puppies are acting responsibly, or that there's some government regulation preventing cruelty.
I can tell you, based on dozens of rescues of these Internet-selling puppy mills that we've conducted with law enforcement, that consumers should not put faith in this sector of the dog sales world. In fact, earlier this week, we released our annual "Horrible Hundred 2015" report, exposing shocking abuses of dogs at puppy mills across the United States. Puppy mills produce two million puppies each year, and many of these animals are sold online. These websites pose as responsible breeders and play on the puppies' cuteness to lure in customers.
That's why The HSUS is launching a multimedia campaign, in partnership with Maddie's Fund, to intercept potential puppy buyers, educate them about the horrors of puppy mills, and direct them instead to better sources. The video is part of that campaign. It directs potential buyers to our new website, SameDayPups.com, which is designed to be a spoof of online pet stores. When visitors shopping for puppies click on photos of cute animals supposedly for sale, they are instead diverted to our awareness-raising website, APuppyIsNotAProduct.com, where they can learn more about puppy mills and how to avoid supporting them.