After a massive campaign led by animal rights advocates and environmentalists, the company Procter & Gamble has announced that it will revise its palm oil policies, which are currently causing rampant deforestation where several endangered species like Sumatran orangutans and tigers live.
The company announced a "no deforestation" policy, meant to protect the some 7,300 orangutans and 400 tigers that live in the areas where palm oil is sourced in Indonesia. Palm oil, which is derived from the fruit of oil palm trees, is used in countless food products, often as a butter substitute. But planting rows of palm trees to produce it often involves clearing vital habitat for endangered species.
According to Greenpeace, which orchestrated the campaign:
P&G no deforestation policy promises to remove forest destruction from its palm oil supply chain by ensuring all their suppliers guarantee no conversion of peatlands, respect the rights of local communities and protect high carbon and high conservation value areas. This might sound complicated, but its much better than their previous reliance on a certification scheme that has been proved not to be very effective in stopping forest destruction.