After hosting a conference of global leaders to discuss the illegal wildlife trade, Prince William has gone one step further, calling for the 1,200-item collection of ivory in Buckingham Palace to be destroyed.
William's father, also a campaigner for wildlife, has reportedly in the past few years asked for all ivory items at his Clarence House and Highgrove homes to be removed from sight. But now, primatologist Jane Goodall told the Independent on Sunday that Prince William has gone a step further, saying he would "like to see all the ivory owned by Buckingham Palace destroyed."
A Conservative Member of Parliament named Zac Goldsmith applauded the duke's stance, saying: "It's difficult to imagine a stronger symbol of the horrors of ivory than Buckingham Palace publicly destroying its own. Good for Prince William for pushing this."
Conservationists say that the move would send a powerful message.
"It would be a demonstration of them putting their money where their mouth is," said Paula Kahumbu, executive director of the Kenya Land Conservation Trust and WildlifeDirect. "It would be extremely significant and visual, and might help Britons hand in their ivory, illegal or legal."
Earlier this week, the Prince released a video along with David Beckham, Yao Ming and WildAid, calling for an end to the trade in rhino horn.