Prince William has been fighting the illegal wildlife trade for nearly a decade, raising awareness about rhino poaching and calling for the Buckingham Palace's ivory to be destroyed. Now, he's taking a different approach.
The Duke of Cambridge is teaming up with the makers of the game "Angry Birds" to create an online contest aimed at helping the pangolin, a scaly mammal found in Africa and Asia. All eight species of pangolins are threatened with extinction, according to the IUCN Red List, because of poaching. Their meat is considered a luxury item and their scales are used as an ingredient in traditional medicine practices in East Asia.
Though he is a known hunter, Prince William, also head of the organization United for Wildlife, is spearheading this initiative. He explains: