"The greatest threat to elephants worldwide today is not local farmers protecting their livelihoods, it is ruthless and organized poaching and trafficking."
Referring to the poaching industry's ties to drug trafficking and criminal activity, the prince called it a "vicious form of criminality" that "erodes the rule of law, fuels conflict and may even fund terrorism."
In China, the ivory capital of the world, he focused on the demand for ivory trinkets and tusks. "Demand provides traffickers with their incentive," he said. "It fuels their greed, and generates their vast profits."
"Ultimately, ending demand for ivory is down to citizens across the world," William told a conference in Yunnan province, AP reports.