Train a positive interrupter and interrupt them when they are doing something they shouldn't be and then redirect them onto a behavior that's more appropriate. If you are consistent with management and redirection the training will stick! If they are really determined to do the "bad" thing then there's something else going on. For example, the dog might not have gotten his morning walk/run or fetch session and he's bored.
Train an alternate behavior
If you don't want them on the couch, teach them that going to their bed is the best place on earth to be. If you don't want them jumping up teach them to sit.
Train the dog
Train the dog to do what you want them to do. They have no idea what you want if you don't teach them. You have to be proactive about it. They don't come pre-programmed knowing stuff. Focus on what the dog should be doing instead of what the dog should not be doing.
Note: Dogs don't generalize as well as we do. What you taught in the kitchen they may not know in the living room or outside (where distractions are a huge thing). It's important to train new behaviors in different locations so they understand that the word "sit" means "sit" wherever they are. If the dog is not doing a behavior that they "know" don't assume that they are being stubborn. Go back to the basics and try again as if you never taught it. In highly distracting environments keep your expectations low and your rate of reinforcement high. Don't ever be stingy with rewards.