The ambitious project, the first of its kind aimed specifically for wildlife in a region known as the "Polar Bear Capital of the World", reveals a snowy world that few will ever have the chance to see first hand -- offering an unfiltered view of its most famous inhabitants.
"I think the whole thing is going to be really exciting," says PBI executive director Krista Wright.
"You have the opportunity to see polar bears in natural habitat. There's imagery of sparring bears – this behavior that we see with male bears where they stand up on their hind legs and kind of play fight. There's images of a mom nursing a cub."