Although the promotion is lawful, commenters were nonetheless outraged that living creatures would be doled out so flippantly.
"This just teaches once again that animals are disposable objects," wrote user Ashleigh Jane. "Pets are a long term commitment that should be thought about properly not just because you bought 10 pizzas and got an animal for free. How disgraceful."
In an interview with Mashable, the Pet Story claimed that all the hubbub surrounding the free pets was actually just based on a typo. Instead of "free small animals", the pet store says the sign should have read "free animal kit", citing a fishbowl as one example. Regardless, within hours of Oscar's Law posting the above image online, Pizza Hut's corporate office weighed-in, announcing that the promotion had been shut down:
"It has come to our attention that one of our stores have recently been running a promotion which was not approved by Pizza Hut Australia, nor was condoned in any circumstances. We would like to sincerely apologise to anyone who was offended by this.
"The poster has since been taken down and all those involved have been made aware of the severity and inappropriateness of the promotion."