So when PJ's Pets & Pets Unlimited announced earlier this week it would be shuttering its 27 stores across the country, it's hard not to imagine a tiny, weak kitten named Cleo may have had her day at last.
The chain has already begun sharply marking down its merchandise at all of its stores in advance of the closures.
"We are saddened to say that we are closing our doors after almost 50 years of serving the pet community across Canada," said Brad Hamilton, vice president of PJ's Pets, in a news release.
While the company offered no reason for its decision, the aftershocks of Cleo-gate are all too readily apparent.
Braydon Dennee first photographed Cleo when he happened upon her during a trip to the mall.
"You could see every single bone in her body," Denee told The Dodo in January. In addition, he said, the kitten appeared listless in her enclosure.
"She wasn't fighting back," Denee said. "She was just getting beat up by this other kitten."