In addition to soliciting photos and underwriting the production of the film, Nature's Variety has given a cash donation to Best Friends and is supplying its Instinct brand dog and cat food to Best Friends' Animal Sanctuary in Kanab, Utah to help feed the 1,000 dogs and cats being cared for on the sanctuary grounds. Nature's Variety's overarching goal for this campaign is to bring more awareness to pets available for adoption and to inspire others to act.
"We are grateful to our partners at Nature's Variety for leading this campaign that sheds light on the joy that dogs have as they are adopted out of shelters," said Gregory Castle, co-founder and CEO of Best Friends Animal Society. "Our hope is that this video will serve as an inspiration for others to adopt a shelter pet, volunteer, donate or spread the word about the millions of loving pets still waiting in shelters for forever homes."
About Nature's Variety Nature's Variety is an independent company producing premium, natural pet foods, with headquarters in St. Louis and manufacturing operations in Lincoln, Nebraska. Nature's Variety produces pet food through two brands – Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic line of food. The Instinct® brand includes Pride by Instinct®, Instinct® Raw Boost®, Instinct® Limited Ingredient Diets, Instinct® Healthy Weight and Instinct® Ultimate Protein™. Nature's Variety products are sold at local pet specialty retailers, Petco, PetSmart, veterinarian offices, and through online retailers, including Amazon.com, Wag.com, Chewy.com and Petflow.com. For more information about Nature's Variety, visit www.naturesvariety.com. For more information on Instinct®, visit www.instinctpetfood.com.