Pamela Anderson Launches Her Own Foundation For Animals

Pamela Anderson has long been an outspoken supporter of other animal rights organizations like PETA and Sea Shepherd -- but now she's launching a new project that's all her own.

At an event today at the Cannes Film Festival, the actress-turned-activist officially unveiled her latest venture for a worthy cause: The Pamela Anderson Foundation -- a nonprofit devoted to advancing human, environmental and animal rights, which Anderson rightfully points out are "all connected."

To keep updated or to see how you can help, visit the foundation's website here.