In situ conservation is on-site conservation or the conservation of genetic resources in natural populations of plant or animal species, such as forest genetic resources in natural populations of tree species. It is the process of protecting an endangered plant or animal species in its natural habitat, either by protecting or cleaning up the habitat itself, or by defending the species from predators.
Where does the money come from?
The source of the money can be governmental and municipal subsidies, sponsors and entry fees. For many zoos the paying visitors are the most important source of money for their conservation work. Therefore, it is important for zoos to attract as many visitors as possible, and have them returning for another visit.
Education about nature, endangered species, their habitats and the precarious situation thereof, which is another mission of good zoos, is not enough to maintain a constant flow of revenues by paying visitors. People need to be entertained with other attractions to keep them satisfied. Newborn animals animals attract people, so, many zoos – if not all – advertise their newborns widely. Moreover, people have always been attracted to anything dangerous and/or out of the ordinary – especially when this includes abnormalities, defects and anomalies.