This new book critically examines the socialization of the human domination of other animals, with a focus on the socialization sites of the family, mass media, formal education system and digital media. While the book focuses on the contemporary UK, it also attends to the historical formation of children's relations with other animals in Britain, and to the inflection of UK popular culture by global giants in the construction of animal iconography, such as Disney and Nintendo.
A central argument of the book is that children's ethical capacities are systematically distorted by the capitalist imperative to commodify nonhuman animals (as food, experimental tools, objects of entertainment and so on) and that an elective affinity therefore exists between the practices of commodification and the cultural products that distract children's attention from those practices, at the same time as subtly legitimating them. The instrumentalizing imperative penetrates every aspect of the socialization process, disguised by the ‘cute' anthropomorphic iconography of children's culture, which can be found in food packaging, clothing, movies, magazines, teaching materials and online games that feature nonhumans as ‘pets' or ‘farmed' animals. This iconography paints a veneer of affectivity over human-nonhuman animal relations that allow the socialization of domination to proceed smoothly, focusing children's affective concern for animals on fictional characters or relatively protected nonhumans, such as animal companions or members of iconic free-living species. Children's unwitting complicity with the exploitation and violence that characterizes human uses of other animals is thereby facilitated.