While the creativity behind these captivating images, by Amol Jadhav and a team from McCann Worldgroup India, is certainly deserving of all the positive attention it's gotten from a design perspective, it's also achieved the goal of its message beyond all expectations.
This year, attendance at the adoption event was boosted by 150 percent over last year.
"The campaign increased foot traffic owing to its large visibility and the interest people took in the image," World For All founder Ruchi Nadkarni told The Dodo. "The event saw 42 adoptions and will now be a yearly event at the college owing to the phenomenal success of the event and 42 adoptions in one day."
Now that's creativity put to good use.
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