The intention behind OpSeaWorld: to make public SeaWorld's history of secretive abuse, cleverly formulated untruths, cheap and misdirected marketing tactics employed by the Blue-Chip company which focus on the manipulation of human emotion, and their continuing attempt to profit from the cruelty that is signature of the Captive Cetacean Industry.
Every piece of information used for the Op. was researched thoroughly by Anonymous, dissected and then converted to bite-size 'chunks' of information. The Op. itself included custom-made images and 850 tweets, pre-loaded into a webpage in five languages, all aimed at educating the world with facts that SeaWorld have, up until now, managed to keep well-hidden.
A Tweetstorm was arranged for January 30th, 2015, 8pm, UK time. That night, Twitter was turned into an Ocean of Seaworld information. With the public behind the Op. 22K tweets were registered within the first hour.
Under normal circumstances, this kind of interest would allow a 'Twitter hashtag' to trend. It wasn't so in this case. By the third hour, after 68K tweets, Twitter had seemed to censor the trend.