Read the open letter to Merlin below:
Dear Mr XXXX, Thank you for your letter dated the 24th April 2014, in response to the launch of our new campaign which considers the operation of your company's SEA LIFE brand. I would like to respond to some of the specific points that you raise.
Your statement: "Patently while we have tried throughout our communications with CAPS to be open and honest and answer your questions and concerns as fully as we could, this has all proven somewhat futile".
Below are the series of events which, in effect, triggered our decision to focus upon SEA LIFE aquariums in our most recent investigation and which, in our opinion, demonstrate that your claim of attempts to be open and honest is somewhat misleading.
August 2012: Our organisation launched a "mini campaign" in response to the news that SEA LIFE intended to establish a new aquarium at the Trafford Shopping Centre in Greater Manchester. As an anti-captivity organisation, this action, which was supported by local businesses and our supporters, was entirely consistent with our stance.