Sweetest Ad Shows Why SeaWorld Is Bad For Orcas

One company is standing up for orcas in the sweetest way.

Munchkin, a maker of children's products, has manufactured a top-selling orca bath toy for the past 10 years. However, they recently decided to stop selling the toy in symbolic support of SeaWorld's captive orcas because "a bathtub just isn't big enough for an orca."

And to announce the decision, they created an ad that perfectly captures the relationship that children should be having with these animals instead.

They're also putting their money where their mouth is. Through November 16, Munchkin will donate 100 percent of their proceeds to Whale and Dolphin Conservation. And CEO Steven Dunn says he reached out to SeaWorld CEO Joel Manby to personally pledge $1 million toward a coastal sanctuary if the company agrees to release Tilikum to the new habitat.

Unfortunately, although SeaWorld recently announced that it would end its San Diego killer whale shows, they'll just be replaced with another show designed to appeal to a wary public. So with SeaWorld continuing to focus on PR instead of animal welfare, its orcas need all the help they can get.

If you don't have kids but want to support Munchkin's efforts, you can buy a shirt here.