The Marriott International hotel chain announced that it is banning all shark fin foods from its menus around the world, marking another victory in the battle to reduce demand for shark products.
The company will join Hilton Worldwide and Starwood Hotels & Resorts (which owns Westin and Sheraton) on July 1, when the ban goes into effect.
In a statement on its website, the company said:
Effective July 1, 2014, Marriott will implement a complete ban on the sale of shark fin. In 2012, the company removed shark fin from its menus, offering high-end sustainable dining alternatives by its award-winning culinary team. This resulted in an 80 percent reduction in consumption. Marriott is committed to a pathway to source more sustainable seafood for its restaurants worldwide.
Shark finning -- when fishermen catch sharks, remove their fins and throw them back -- is one of the biggest problems faced by conservationists today. But lately, a shift away from shark fin soup, a delicacy served at many Asian weddings, is taking place, thanks to massive public campaigns to educate people about the consequences of shark finning.