Korean Market originally responded to customer complaints by defending the practice, noting they'd been wrapping crabs like that for years to keep them "fresh" and blaming the heightened sensitivities of English shoppers, according to the Telegraph.
But the backlash continued to grow, and on Monday the company announced that they had halted the sale of live pre-packaged animals and were working with the RSPCA to improve their practices.
"Korea Foods recognises the concerns raised in the media recently, relating to the sale of live crabs," they market said. "We are no longer offering the sale of live crabs until this issue is resolved."
Though not being shrink-wrapped is just a small concession to crab feelings, even small victories are worth celebrating.