That's all, but that's enough to have prompted a letter from Hunt Partners, Barristers and Solicitors, a Toronto-based law firm, to Outfront Media, Inc., who owns the billboard, with the letter copied to NAfA. The letter states, "The Photographs depicted on the Billboard, clearly taken on Marineland's private property, are subject to copyright, and any use, reuse or reproductions of same, without Marineland's express written consent, constitute a violation of Canadian law, including, inter alia [it means among other things] the Copyright Act."
I wonder if they tell that to all of the other visitors who, without monetary compensation, probably take tens of thousands of photos at Marineland each day, and use, share, or reproduce them "without Marineland's express written consent." That could be another reason to stay away from this place.
I'm no lawyer, but I am an artist, and I do take photos of animals (mostly wild). But, I also take photos in zoos for various reasons, including for reference for my professional art (to show that captivity often makes them obese, or otherwise alters their natural appearance) and to illustrate concerns about zoos. And, like Jo-Anne McArthur, images of my art (or photos), at times even the original art, is freely provided to organizations that are helping animals. (This concept of freely contributing "intellectual property" on behalf of a social cause may seem weird to Marineland's management, of course.)