To not address animal agriculture properly as one of (if not the) leading cause of nearly every major environmental form of destruction and degradation going on today is simply unacceptable. Imagine if the American Lung Association would not talk about cigarette smoking in any of their campaigns and it was nowhere to be seen on their website. And, to top it off, at their office lunches and fundraising dinners, they were passing out packs of cigarettes to smoke. This is akin to what is happening with these non-profit organizations.
What makes this even more sad (and suspicious) is that we were not even asking them to tell people to stop consuming animal products, all we ask of them is to inform people about the environmental impact of animal agriculture by (for starters) putting the information on what raising animals for food is doing to our planet on their websites - that's it! Their defense was that they "don't like to dictate people's behavior."
Really!?! Posting information is not dictating anyone's behavior, it is simply informing them so they can make their own decision on what to do now that they finally have all the facts. What is even more bizarre about their refusal is this costs virtually nothing for them to implement. At one time during filming, I actually offered to pay 100 percent of Sierra Club's web designer bills to put up an informational "Beyond Meat" page to go alongside their "Beyond Coal," "Beyond Oil," and all the other Beyond campaign pages. Rather than accepting, I was told "no thank you" (at least they were kind about the denial).