Justin Francis, Managing Director at the leading ethical travel company, responsibletravel.com, believes this survey is a clear sign that the captivity model of modern marine parks is on its way out:
"For too long the travel industry has buried its collective head in the sand on this issue. Just as there was a point when circuses' time was up, the same is happening with orca circuses. It's clear that the majority of holidaymakers are not interested in these shows for ethical reasons," says Francis.
"The time has come for travel companies, and the representative body ABTA (Association of British Travel Agents), to face the facts and stop supporting this irresponsible form of tourism."
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