This promise also came just after an American tourist was killed by a lion at the park in 2015. The year before, 60 Minutes exposed Lion & Safari Park for selling its cubs, bred to trust humans, to a place where people can shoot them.
Petting cubs just isn't good for them, even when the cub petting isn't linked to the hunting industry. Baby animals are often forcibly separated from their mothers at very young ages so that people can get close to them. Selfies with baby animals perpetuate the impression that petting a wild animal is OK.
"We're not going to back out of this - we can't," Scott Simpson, assistant manager at the park, told Enca in 2015. "We've made a public commitment."
But recent images on Instagram show that promises can be broken.