In the face of all this obfuscation and slick advertising, it's easy to understand why some consider it justifiable to purchase fur-trimmed garments.
This is why the fur industry hopes you never Google terms such as "fur farm investigation" or "coyote in trap." If you did, you'd be able to see for yourself that this industry is inhumane, irresponsible, poorly regulated and ultimately unnecessary. You'd see that animals caught in traps suffer for hours or even days, terrified, alone and in pain until the trapper finally returns and kills them. You'd find out that up to two-thirds of the animals caught in these traps are non-target species, including dogs, cats and endangered species. You'd see images of minks and foxes in tiny cages, suffering both physically and psychologically because they're neglected and prevented from engaging in their most basic natural behaviours. You'd learn that their miserable lives are usually cut short by gassing, neck breaking or electrocution.
Despite industry claims to the contrary, you would also learn that fur farming and fur processing are extremely damaging to the environment, leaking waste and toxic chemicals into our soil, water and air.