On the other hand, the fur industry, under Federal Trade Commission guidelines, says raccoon is a perfectly legitimate label.
After all, the industry has been representing the raccoon dog as such for years, much to the animal's wholesale lament. Why change now?
Well, Kit and Ace may have to change its stripes now thanks to growing social media chagrin over the label. The company, run by Lululemon founder Chip Wilson, stands by its Asiatic raccoon fur for now, but promises it's conducting a "detailed investigation."
"Upon completion of this investigation," the company tweeted, "additional information will be available."
The brutishly brief and agonizing existence of a raccoon dog in the service of pom poms and other luxury adornment is well-documented. In China, the animals are reportedly crushed into tiny cages before being skinned alive.
The devil, you see, is in the details.
The fur industry prefers the emphasis on raccoon, lest consumers be inconveniently reminded of their beloved pets. Also, it's been the custom for so long. Why confuse consumers?
Naturally, animal welfare groups favor the scientifically accurate designation raccoon dog.